Rotella is regarded as a prominent figure of Italian pop art. He began his university studies in art in Naples and then received a scholarship to pursue studies in the United States, which is how he came to attend the University of Missouri in Kansas City. Here he familiarized himself in 1953 with the collage technique, which soon became dominant in his art. Upon completing his studies in the United States, he returned to Italy and moved to Rome, the artistic centre of the country. Here he was inspired by movie posters that had been pasted over one another in several layers, one on top of another, with weather and time causing them to disintegrate, thus presenting contemporary popular culture with an appropriate irony. It was from these old and sometimes less old walls that he obtained posters for his works, posters which he then tore up even more before using them in his pictures. In his later years, he no longer glued poster fragments on his pictures but rather painted over posters. His art is characterized by a vivid and varied use of colour; influences from his time in the United States defined his entire career. In addition to creating works of visual art, he also wrote poetry.
The mid 20th century is the golden era of history of film. The posters attracted great masses into the cinemas, despite the fact that televisions could already be found in the majority of households. On the one hand, film posters caught the eyes by emphasising the main characters. On the other hand, posters offered their own intepretation of the story, while evoking the unique atmosphere of the movie. (Miller, Judith: Style and Form, 2007.)
A few film posters from 1965:

Docotr Zhivago, 1965

The Cincinatti Kid, 1965

Help!, 1965

Julia and the Spirits, 1965

Thunderball, 1965 (fourth instalment of the James Bond series)

Left: Black and white chess board patterned plastic dress, USA, ca. 1965. Right: Harry Gordon, „Poster Dress” paper dress, ca. 1968 (mini dress made of black and white printed fleece)

Vogue title page, 15th September 1965
Besides pop art, ‘op art‘ played an important role in the art scene of the 1960s. The name comes from the abrreviation of ‘optical art’. The expression was popularised by the Time Magazine in 1964, some artists already experimented with geometric playfu elements in the 1950s. The works of Victor Vasarely from a couple of decades earlier were also referred to as op art. The style originated in the abstract expressionist movement, before it overtook other fields, such as interiour design and fashion. Dynamic, geometrical shapes and forms in black and white appear on dresses and clothing items. The exhibition titled ‘The Responsive Eye’ organised by William C. Seitz took place in 1965, and displayed a selection of works from ‘op art’ artists.
https://www.youtube.com/watch?v=KuWsQSntFf0

Blake Edwards: The Great Race
https://www.youtube.com/watch?v=9biklE2wA6M

https://www.youtube.com/watch?v=4zVQdPSWRp4

https://www.youtube.com/watch?v=-7taA08bGqk&list=PLGlBvoez9XSPEi7c9ysFtZpoa6Xk_XAOR

https://www.youtube.com/watch?v=qN5zw04WxCc

–https://www.youtube.com/watch?v=g49ckFpRheo
