Born into a middleclass American family, Lichtenstein became interested in art in his teenage years. Picasso’s Guernica, which he saw in real life, had a profound influence on him. His first teacher was the realist painter Reginald Marsh; Lichtenstein’s opposition to the abstract expressionist style that prevailed at the time soon found manifestation. Lichtenstein placed emphasis on form instead of content. In his thirties, he turned towards pop art for good, and it was at this time that he created his characteristic style, bearing affinities with the world of comics. He strove to make his unique compositions as affected as possible, as if they had been created by a machine in an industrial setting and on an industrial level. One of his goals was to have his works reflect not him, the artist, but the reality of the times and everyday culture, while also caricaturizing everyday culture. His art was inspired by his childhood passion for comics as well as actual publications. For his paintings on war, Lichtenstein drew inspiration from the comic strip Men in War, while for his famous female figures he was influenced by the publication Secret Hearts.
Superhero comics became very popular during WWII. They provided cheap, simple and lighthearted entertainment, where the good always succeeded. After the war, however, readers gradually lost interest in these stories, so graphic novel artists turned towards other genres. That is why, in the first three decades of the cold war – between 1947 and 1977 – romantic novels took over the market.
The genre itself was created by two graphic novel artists, Joseph H. Simon (Joe Simon) and his partner, Jack Kirby. These two talented artists contributed to the birth of a number of famous super heroes in the golden years of the American comic, starting some time in the 1930s and lasting until the end of the 1940s. One of their oldest and most popular creations was Captain America.
The romatic comics told intense love stories with all the necessary ‘requisites’: jealousy, heartbrake and deceit. The genre can be considered the root of modern soap operas, as it displayed all the usual tools used by the TV series: the stories were full of uncontrollable emotions, sentimentality, tears and happy endings.
Many of Roy Lichtenstein’s famous works were based on romantic novels, such as Secret Hearts or Girls’ Romances – while the artist always adds a taste of irony to his speech bubbles, enriching the meaning of the pictures.

Ohhh…Alright… , Secret Hearts, 88. szám, 1963. június Roy Lichtenstein, Ohhh…Alright…, 1964

Tony Abruzzo, “Run for Love!” splash page, Secret Hearts, 83. szám, 1962. november Roy Lichtenstein, Drowning Girl, 1963
Dress with Lichtenstein’s Sunrise (1965) printed on its back and an ivory-colour satin coat. The outfit caused a stir when worn by Lichtenstein’s friend, the American performer Letty Lou Eisenhauer, to the opening for the artist’s 1965 exhibition in Paris. By incorporating his trademark Benday dots and his signature, Lichtenstein in effect created a wearable work of art. It illustrates well that important pop artists of the time, such as Lichtenstein and Warhol, considered fashion a fresh, exciting, new form of art with which the work of art in a gallery could come to life and “step out” into the everyday world.

https://www.youtube.com/watch?v=ZIxuNgT2PHU
Cliver Donner / Richard Talmadge: What’s New Pussy Cat?

https://www.youtube.com/watch?v=vTFVJAnv_UA
Sergio Leone: For a Few Dollars More (Per qualche dollaro in piú)

https://www.youtube.com/watch?v=oKjBHBjqgnk

https://www.youtube.com/watch?v=hgu28Hqg8Vc

https://www.youtube.com/watch?v=W51j2UxS3Yo&list=PL1660C3E8B3A4936C
